Why Support Small Businesses?
Small, independent businesses are what keeps the local economy thriving. They offer a range of products and services that you won't find on a high street. However, being a small business owner is scary, unpredictable and extremely hard, especially if you are operating in a competitive and saturated market. Because of this, we encourage people to shop small in any way they can. Whether it's purchasing goods or services, sharing posts on social media or leaving a review, everything you do no matter how big or small will have a huge impact on the small business.
1. Support Your Local Economy
You have probably heard this many times before but, small businesses are the lifeblood of our economy. Choosing to buy your goods and services from local, independent businesses rather than large high street shops means that you are helping that business to thrive and grow. Oftentimes, independent businesses source their goods locally, and as a result of your custom, they can then invest more in supporting other small businesses. It's like the domino effect. Small and local businesses facilitate other small and local businesses in creating a prosperous network of enterprises.
2. Be Different
There is nothing like self-expression. How boring would it be if everyone bought things from the same high street shops!? Shopping small business gives you the opportunity to discover new, innovative or quirky brands. Brands that are not accessible on your typical high street. We love it when we come across one-off and unique pieces that we know very few people would have. You will also find a lot more creativity and personality in items brought from small businesses as they have the freedom and flexibility to innovate as and when they want, unlike larger retailers.
3. Your Supporting More Than Just A Business
Whether it's a family run business, a partnership or an individual, there is more than what meets the eye when buying independently. It's very easy to think of small business owners as CEO’s or high flyers who don't get involved in nitty-gritty. The fact of the matter is that most of the time, small business owners do everything from sweeping the floors to marketing. They put their blood, sweat and tears into the business hoping to make it a success. Most owners start from nothing, having to use their life savings or remortgage their home to start their business. There is a lot riding on the success of their business including livelihoods and families and as a consequence, they tend to care a lot more about the service they deliver to their customers.
4. It’s A Great Way To Show Your Appreciation
Shopping small is a fantastic way to show your support to the entrepreneur(s) who’s business you are buying from. Deciding to buy your baked goods from that little family-run bakery at the end of your street, as opposed to the high street shop you find in every city centre might seem small, but will mean everything to that business.
5. Better Customer Experience
When we buy from small businesses, we have always found the customer service to be top notch. They have to be, right? Of course! Being a small business, you cannot afford to have bad customer service. If you do, people will not buy from you again and more importantly, they will not refer their friends or family. This keeps business owners sharp and always trying to push the boundaries of delivering excellent customer service.
Never underestimate the power you can have on a small business’ success. So the next time you are out shopping or online, think small.